Dr Kat Bruce

Co-founder & Managing Director

Kat has led the development of NatureMetrics from the initial idea to the present day. She has a PhD in the use of metabarcoding as a tool for informing environmental management, which involved working alongside environmental managers to demonstrate and test the approach. After completing her PhD in 2014, Kat gained business experience through working for a technology startup accelerator and as COO for a high growth digital technology startup. NatureMetrics has been her full-time focus since January 2015.


Dr Cuong Q. Tang (CT)

Senior Scientist

CT is a molecular taxonomist with extensive experience of high throughput DNA barcoding, metabarcoding and mitochondrial metagenomics. His DEFRA-funded postdoctoral research fellowship focused on the development of a protocol for DNA-based assessment of UK pollinator diversity, and he joined the team as a Senior Scientist in August 2016.


Dr Alexandra Crampton-Platt


Alex has a PhD in metagenomics and has pioneered some of the most cutting-edge methods for bulk genome assembly and PCR-free DNA taxonomy. Alex joined NatureMetrics in August 2016 and is responsible for building and maintaining our bioinformatics pipelines.


Scott Townend

Laboratory Manager

Scott joined the team in April 2016 as a molecular lab technician and has since taken on the role of Laboratory Manager. Having previously worked in a high toxicity laboratory handling radioactive and highly toxic materials, Scott is used to working to a high standard of accuracy while maintaining the highest level of safety.


Dr Narin Kirikyali

Senior laboratory technician

Narin joined the team in March 2018 and has extensive experience in molecular biology and microbiology. She has previously worked on molecular diagnostics tools which selectively detects plant and human pathogens. She is responsible for routine processing of clients' samples in the laboratory.


Mosufa Ajmal

Laboratory technician

Mosufa graduated from UCL with an MSc in 2017 and joined NatureMetrics in March 2018, initially as a temporary Molecular Laboratory technician for Great Crested Newt season. Proving an invaluable member of the team, Mosufa stayed and is now responsible for completing DNA extractions, amplifications and quality controls across the various services that we offer.

Science Advisory Team


Prof. Douglas Yu

Co-founder & Scientific Advisor

Doug is a Professor of Ecology at the University of East Anglia. He has a background in field ecology, giving him a profound understanding of (1) sampling and experimental design, (2) the physical and logistical challenges of conducting fieldwork and handling samples in remote locations, and (3) ecological statistics. Doug has been one of the pioneers of metabarcoding and has led the field in applying this technology to real environmental management challenges.


Prof. Alfried Vogler

Co-founder & Scientific Advisor

Alfried is a Professor of Molecular Systematics at Imperial College London, and has led methods development in this field for the last 20 years. Alfried’s expertise covers laboratory protocol development, metagenomics and bioinformatics. His lab recently pioneered a method to mass-produce mitogenome assemblies from shotgun-sequenced bulk samples, which can be used for quantitative biodiversity assessments.

Non-executive Directors


Simon Acland


Simon is an experienced Venture Capital investor with a keen interest in nature conservation as a Trustee of Plantlife and a member of many other environmental organisations. He is currently director of London’s Green Angel Syndicate and has held non-executive directorships in 40 companies over the last 30 years.


Bob Ellis

Non-executive director

Bob is an experienced investor and director of businesses at all stages.


Katie Critchlow

Board member

Katie studied Biology at Oxford University and then spent 15 years in green corporate strategy and sustainable development. At M&S she lead a team developing sustainable supply chains and products including wood, palm oil, cotton and fish across the world. She also spent time consulting on green business strategy for retail and consumer businesses at PwC. Katie then moved on to WWF Indonesia to lead private sector engagement for the Heart of Borneo. In 2011 Katie returned to the UK to study an MSc in Environmental Economics and Climate Change at LSE. She then spent two years helping to run at Energy Storage Start up Powervault as COO.



Professor David Hill

Environmental Bank

David is Chairman and owner/founder of The Environment Bank Ltd (EBL), Deputy Chair of Natural England, the governments statutory advisers on the natural heritage, and previously a member of the Board of the UK government’s Joint Nature Conservation Committee. He is also a member of the government’s Ecosystem Markets Taskforce and Chair of the Northern Upland Chain Local Nature Partnership covering the vast upland areas of the Yorkshire Dales and Northumberland National Parks and Nidderdale and North Pennines Areas of Outstanding Natural Beauty.


Dr Peter Gilchrist

Jacobs UK Ltd

Peter is a Director of Operations and leads the Biodiversity and Water Environment business for the Sustainable Solutions Business Unit at Jacobs UK.

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