Meet the Team

Meet the expert minds that will help you to achieve your environmental aims. We take a look inside NatureMetrics at the people who make our DNA-based innovations possible.

NatureMetrics has brought together a team of specialists from Regional Coordinators to Lead Scientists, Senior Laboratory Technicians and Scientific Advisors – every one a champion of DNA-based biodiversity monitoring methods that enhance the protection and growth of natural capital.

KATIE CRITCHLOW
KATIE CRITCHLOWCHIEF EXECUTIVE OFFICER
Katie oversees all activities at NatureMetrics, spanning all teams from science and data to operations and business development.
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DR KAT BRUCE
DR KAT BRUCECHIEF TECHNICAL OFFICER
Kat provides advice and support across the technical and project teams. She leads our interactions with the scientific community and is a thought leader in the industry.
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DR JULIET JONES
DR JULIET JONESOPERATIONS DIRECTOR
Juliet leads our operations team and all NatureMetrics business operations from day-to-day activities to planning the logistics of our global growth.
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BOB ELLIS
BOB ELLISNON-EXECUTIVE DIRECTOR
As an experienced Investor and Director of businesses at all stages, Bob brings a range of strengths that support the global growth of NatureMetrics.
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SIMON ACLAND
SIMON ACLANDCHAIRMAN
Simon has been investing in young technology companies as a professional venture capitalist and business angel for over thirty years.
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DR CUONG Q. TANG
DR CUONG Q. TANGLEAD SCIENTIST
CT is a molecular taxonomist with extensive experience in high throughput DNA techniques.
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DR ANDREW BRISCOE
DR ANDREW BRISCOESENIOR SCIENTIST
Andy is a molecular biologist with over 12 years of experience working in a research environment.
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DR DILBINDER GILL
DR DILBINDER GILLOPERATIONAL SCIENTIST
Dilbinder joined NatureMetrics in December 2020 as Operational Scientist, and her role is to ensure the efficient processing of eDNA samples with an emphasis on quality.
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SCOTT TOWNEND
SCOTT TOWNENDLABORATORY MANAGER
Scott joined NatureMetrics in 2016 as a Molecular Lab Technician and his commitment to high-accuracy, safe and standardised operations saw him promoted to Laboratory Manager in 2018.
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DR NARIN KIRIKYALI
DR NARIN KIRIKYALISENIOR LABORATORY TECHNICIAN
Narin joined the team as a laboratory technician to help with sample processing during Great Crested Newt Season in March 2018 and has since developed to become our senior laboratory technician.
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MOSUFA AJMAL
MOSUFA AJMALSENIOR LABORATORY TECHNICIAN
Mosufa is responsible for client project delivery, which involves, performing DNA extractions, DNA amplifications and quality controls across our various services.
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LAURA BALCELLS
LAURA BALCELLSREPORT & PROJECT COORDINATOR
Laura is interested in how science and art work together in understanding the world, solving problems and engaging society, and is working on bringing some of these collaborations into NatureMetrics.
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MERI ANDERSON
MERI ANDERSONLABORATORY TECHNICIAN
Meri joined NatureMetrics at the start of 2020. While working on day-to-day client samples she uses her skills in DNA extractions, PCR processes and sanger sequencing. She also works on R&D projects, doing assay development.
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REBECCA IRWIN
REBECCA IRWINLABORATORY TECHNICIAN
Becky joined the NatureMetrics team in October 2020. She carries out the routine molecular analysis of client samples using her skills in DNA extraction and PCR.
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ED GOOD
ED GOODLABORATORY TECHNICIAN
Ed joined NatureMetrics in November of 2020 to help process client samples for DNA metabarcoding and other techniques.
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JANIE LATCHFORD
JANIE LATCHFORDLABORATORY TECHNICIAN
Janie is a laboratory technician and assists with sample processing and DNA extractions throughout the busy Great Crested Newt (GCN) season.
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JAMES HARTUP
JAMES HARTUPMOLECULAR LABORATORY TECHNICIAN
Jamie carries out routine molecular analysis of client GCN samples. He has a BA (Hons) Natural Sciences (Zoology) from the University of Cambridge.
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KEELAN PRISCOTT
KEELAN PRISCOTTLABORATORY TECHNICIAN
Keelan helps the Science team process samples using molecular techniques, such as PCR and agarose gel electrophoresis. He holds an MSc in Marine Biology from the University of Southampton.
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DR ALEX CRAMPTON-PLATT
DR ALEX CRAMPTON-PLATTHEAD OF DATA
Alex leads our data team and is responsible for ensuring that metabarcoding data is analysed to a high standard with robust and replicable pipelines.
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DR SARAH CHORDEKAR
DR SARAH CHORDEKARBIOINFORMATICIAN
Sarah helps maintain, optimise and automate existing analysis pipelines as well as develop new pipelines for all aspects of data processing within the company.
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DR ADRIAN VICTOR-MATEI
DR ADRIAN VICTOR-MATEIDATA SCIENTIST
Adrian is responsible for helping to expand the product from species identification to the prediction of health, suitability and conservation status of various ecosystems using ecological and machine learning based modelling.
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DR DANIELLE SHERMAN
DR DANIELLE SHERMANECOLOGICAL DATA SCIENTIST
Danielle is involved in developing new ways of analysing and visualising the big biodiversity data generated by the company along with providing state-of-the-art visualisation and decision-making tools for customers.
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DR EDWARD WORT
DR EDWARD WORTCLIENT REPORTING MANAGER
Edward provides scientific support on the specifics of DNA-based tools to the BD team, with particular expertise in marine sampling. He also assists the data science team, writes reports and reviews projects for clients.
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DR JULIET JONES
DR JULIET JONESOPERATIONS DIRECTOR
Juliet leads our operations team and all NatureMetrics business operations from day-to-day activities to planning the logistics of our global growth.
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MOURAD A
MOURAD AINTERNATIONAL OPERATIONS COORDINATOR
Mourad is responsible for developing the international logistics strategy for NatureMetrics and ensures that goods reach their destinations efficiently and compliantly.
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JASMIN STEWART
JASMIN STEWARTEXECUTIVE ASSISTANT
Jasmin manages our Ashford office, which involves handling internal HR activities and managing our IT needs whilst assisting on-the-ground with our teams’ project needs.
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JOE GOODALL
JOE GOODALLOPERATIONS COORDINATOR
Joe is a vital member of the NatureMetrics team, overseeing a wide range of crucial tasks that help to ensure the business continues running smoothly. 

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DR BASTIAN EGETER
DR BASTIAN EGETERHEAD OF NEW PRODUCT DEVELOPMENT
Bastian helps to identify emerging client requirements, develop matching products and provide support for field study design and interpretation of results.
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DR JUDITH BAKKER
DR JUDITH BAKKERMARINE PRODUCT MANAGER
Judith works with our business development and science teams to provide support to clients and collaborators conducting marine monitoring projects.
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DR MALU AVILA-JIMENEZ
DR MALU AVILA-JIMENEZPROPOSAL COORDINATOR
Malu assists with the development and grant application for R&D projects, as well as coordinating the reporting of R&D grants. Malu holds a post-Doc in Ecosystem Services and a PhD in Arctic Biology.
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EVIE GARDNER
EVIE GARDNERRESEARCH INTERN
Evie is a research intern in the new product development team. She conducts desk-based research, gathering and compiling data for reviews, flyers, and review writing.
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DR HAYLEY CRAIG
DR HAYLEY CRAIGRESEARCH SCIENTIST
Hayley leads the research and development of soil and sediment science at NatureMetrics, overseeing client projects and applying our technologies to address specific client challenges.
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HANNAH FLINTHAM
HANNAH FLINTHAMLABORATORY TECHNICIAN
Hannah joined NatureMetrics in September 2020 for an internship working alongside Dr Hayley Craig to develop our soil and sediment services whilst learning from and working with our laboratory technicians.
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Business Development Team

STEVE JONES
STEVE JONESBUSINESS DEVELOPMENT DIRECTOR
Steve manages a global team of Business Development Managers, Account Managers, Product Development managers and project co-ordinators, responsible for all business development and project delivery in the business.
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DR VERE ROSS-GILLESPIE
DR VERE ROSS-GILLESPIEHEAD OF EXTRACTIVES
Vere is engaging with clients from existing networks in Southern and East Africa and beyond, while establishing new partnerships, research and commercial and opportunities.
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DR NATALIE SWAN
DR NATALIE SWANCONSERVATION PROJECT MANAGER FOR LATIN AMERICA
Natalie represents NatureMetrics in Latin America, Europe and beyond, establishing key partnerships and strong networks with public and private-sector and NGO stakeholders.
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BENJAMIN BARCA
BENJAMIN BARCAHEAD OF CONSERVATION
Benji is actively involved in developing opportunities by representing NatureMetrics in West and Central Africa, Europe and beyond.
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DR EDWARD WORT
DR EDWARD WORTCLIENT REPORTING MANAGER
Edward provides scientific support on the specifics of DNA-based tools to the BD team, with particular expertise in marine sampling. He also assists the data science team, writes reports and reviews projects for clients.
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DR SUSAN DAVIES
DR SUSAN DAVIESBUSINESS DEVELOPMENT MANAGER
Susan leads our interactions with the financial services sector and is supporting the development of the eBioatlas project to provide a global map of freshwater biodiversity.
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DR KATIE CRUICKSHANKS
DR KATIE CRUICKSHANKSBUSINESS DEVELOPMENT MANAGER
Katie works with UK clients in infrastructure, conservation, and land management to solve biodiversity issues using DNA-based solutions.
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MEG COATES
MEG COATESBUSINESS DEVELOPMENT MANAGER
Meg is an ecologist, an experienced field surveyor for protected species and brings 5 years’ experience from the conservation sector.
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Communications Team

MOLLY CZACHUR
MOLLY CZACHURSCIENCE COMMUNICATIONS MANAGER
Molly oversees the science communications of our DNA-based services, both internally and externally, and works across teams to connect our science with the people who can use it.
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ROPAFADZO MUGADZA
ROPAFADZO MUGADZACOMMUNICATIONS CONTENT CREATOR
Ropafadzo creates content for all NatureMetrics social media, online and print platforms. This includes articles, press releases, social media posts or any other company related copywriting.
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DUNCAN PERRITT
DUNCAN PERRITTFINANCE DIRECTOR
Over the last 20 years Duncan has set-up and run the finances for successful start-ups and early stage businesses, which provide disruptive, innovative solutions and new technologies.
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SAIMA AKHTAR
SAIMA AKHTARFINANCE MANAGER
Saima oversees the day-to-day finances of the business as well as being responsible for financial planning and reporting.
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WIOLETTA SADOWSKA
WIOLETTA SADOWSKAFINANCE ADMIN
Wioletta joined NatureMetrics in October 2019 and is responsible for keeping records of invoices and managing accounts receivables and payables.
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PROF. DOUGLAS YU
PROF. DOUGLAS YUCO-FOUNDER & SCIENTIFIC ADVISOR
As one of the pioneers of Metabarcoding, Doug has led the field in applying this technology to real environmental management challenges.
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PROF. ALFRIED VOGLER
PROF. ALFRIED VOGLER CO-FOUNDER & SCIENTIFIC ADVISOR
For the past twenty years, Alfried has led methods development in the field of Molecular Systematics at Imperial College London.
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PROF. DAVID HILL CBE
PROF. DAVID HILL CBEADVISORY BOARD MEMBER
 David has a doctorate in ecology from the University of Oxford and worked for a number of NGO’s before establishing one of the first environmental consultancies in the UK.
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NITIN SUKH
NITIN SUKHADVISORY BOARD MEMBER
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JOHN WATERS
JOHN WATERSADVISORY BOARD MEMBER
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