Location: Guildford , Surrey

Salary: Depending on experience

Start: ASAP

Duration: Permanent, full time

NatureMetrics is a start-up technology company that uses DNA to deliver essential data on biodiversity to companies across a range of high impact sectors including energy, mining, water, marine as well as the conservation sector. We have grown rapidly since 2016 and are just completing an investment raise to accelerate our growth with the ambition of being the premier brand providing biodiversity data to companies globally by 2025. We are a team of bright, high energy individuals who are excited to be breaking new ground and disrupting the world of biodiversity monitoring. We take great pride in our work and are seeking new team members who will do the same.

You will lead our work across the world to build our brand and reputation through marketing and communications. You will sit within the business development team and ensure that our marketing is focussed on lead generation in our core sectors but you will also work closely with the CEO on our brand and communication strategy. You will manage a team of two existing communications managers and have the potential to recruit and build a larger team. You will also work with external agencies where required.

You will develop an in-depth understanding of Nature Metrics’ offering and act as the brand guardian across all marketing and communications activity including any reactive communications required to defend our brand. You will ensure all marketing activity delivers on the Nature Metrics Brand proposition.

As well as initiating and implementing your own marketing campaigns and communications, you will also manage any external suppliers engaged by Nature Metrics to support marketing and lead generation efforts.

You will keep up to date with the latest innovations and trends in biodiversity, eDNA, competitors and audience insights, to ensure all marketing activity supports and is aligned to the business’s growth strategy in the most effective and cost-efficient way possible.

You will have the strategic skills and experience to lead and develop a new marketing function in a growing business which is already selling internationally and has aspirations to grow in four key international regions. You will be excited about the work of a start-up which requires a lot of ‘doing’ as well as ‘thinking’ as everyone rolls up their sleeves and pulls together to make the impossible happen as our business grows!

The full specification can be found below. To apply, please email careers@naturemetrics.co.uk including a CV and a covering letter detailing relevant experience in similar roles. Deadline for applications is 1st April.

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Main Responsibilities

Lead NM’s marketing and communication activities across our key sectors and regions and with focus on our key stakeholder audiences.

  • Create Marketing and communications Plan to align with business plan.
  • Make sure that our brand, values and key messages are mapped out and well understood by all those representing the brand with customers and stakeholders
  • Manage a team working across all areas of marketing and communications including:
    • Website
    • Creds & case studies – Working with the Sales team, manage team on content creation and implement it in campaigns/plans to engage potential clients
    • Social Media – Management of team creating content and set KPIs
    • PR – Identify opportunities, manage agencies as required
    • Events and webinars
    • Product launches and ongoing sales assets in our core product areas
    • Thought leadership articles/blogs/whitepapers
    • Identify needs for other assets, content and collater la sr equired and drive delivery – with the Science Communications lead or as part of role to create content specifically
  • Set and monitor marketing performance metrics across all marketing activity. Prepare metrics and report back to exec team for review to establish effectiveness of all marketing activities
  • Set and manage marketing budget and resources TBD
  • Stay informed with competitor, market and trends insights and research
  • As this is a new role and function to the business, other responsibilities and needs may be identified once appointed

Experience

  • Strong experience of building a marketing function in a business related to one of our core sectors and nature of business (B2B), or relevant applicable sectors.
  • Broad marketing background and experience of connecting marketing efforts to sales results
  • Strong knowledge and experience of marketing across multiple channels
  • Proven marketing experience in social media, content marketing, thought leadership
    marketing
  • Strong written skills
  • Brand and TOV expertise
  • Experience of PR, trade and industry press
  • Experience of networking events for sales and marketing purposes
  • Passion for biodiversity
  • 8 years plus experience
  • Marketing qualifications or similar preferable
Desirable
  • Knowledge of current trends in biodiversity monitoring within our core sectors
  • Science background or ability to ‘get up the learning curve’ on high tech products quickly
  • Experience of working in our core sectors is desirable, including infrastructure, water/utilities,
    extractives, marine, energy and conservation.

Terms and Conditions

Location

NatureMetrics Ltd, CABI Site, Bakeham Lane, Egham, Surrey, TW20 9TY (with a move to new Head Quarters based in Guildford planned during the year)

Working pattern and hours

The postholder is expected to work 35 hours a week Monday to Friday with core hours between 10am and 4pm. Flexible working can also be agreed with the management team.

Length of appointment
  • Full time, permanent
By Published On: 18th March 2021Categories: Job Vacancy

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